Case study

How Glassdoor launched user-generated video and created a new form of community engagement in 5 months

In Glassdoor's own words

Mike Cialowicz, VP of Engineering at Glassdoor: We had a very tight timeline to deliver on a short form video product on Glassdoor. We went from product concept to ideation to designs in just a few short months. We wanted to deliver an offering to our community in just five months after that, and Mux enabled us to hit that timeline and to achieve our product goals very quickly.

So a few things stood out with Mux. Number one, the ease of the integration. It truly is a one stop shop. I think if you look at the SDKs and the level of documentation that's there, it's really top notch. It made for integrating video and video players into our Android and iOS apps dead simple.

Number two, the quality of the product. One of the things that stood out to us was the adaptive bitrate streaming that allows us to serve videos in a performant way, no matter how speedy a user's internet connection is. And that really makes for a fantastic user experience.

Number three, the cost. One of the other options that we looked at was also AWS. We discovered with AWS, you actually have to piece a video solution together yourself. Video uploading, management, streaming, transcoding, Android and iOS integrations, and of course content moderation. When you look at the total cost of ownership, AWS is not necessarily the cheaper solution because you have to have teams and people monitoring those pipelines and also evolving that solution as the streaming landscape changes.

Number four, the fantastic level of support that we got we had engineers with us in, in a shared Slack channel helping us integrate. You know, really they were kind of there just for emotional support because the documentation was so good. But when we did encounter a small problem, they were right there with us helping things along the way.

And number five, the trusted partnerships that Mux has for things like moderation. One of the things that I think differentiates the Glassdoor community is the quality of the content and the distinct lack of toxic content. And Mux allowed us to seamlessly integrate with other trusted vendors in the moderation space so that we could maintain a high quality bar for video content on our platform.

I think it's one thing to read about things like career pivots and burnout and salary negotiation and things like that. But it's a completely different thing to see and hear it on video.

And that's really the extra dimension of authenticity that short form video gave us within the community.