No two videos are the same. When you encode every video using the same bitrate and resolution settings, you're wasting bits and hurting quality - typically by about 20%-30%.
With Instant Per-Title Encoding, Mux Video uses machine learning to instantly choose the right resolutions and bitrates for each video (the "adaptive bitrate ladder"). The result: measurably better quality vs. encoding every video to the same static ladder.
Other approaches to content adaptive encoding, like the one pioneered by Netflix in 2015, are expensive and slow. An hour of content might require 100 encodes or more, taking dozens of hours and costing $100 or more.
Mux Instant Per Title Encoding takes seconds, and comes free for every video ingested into Mux Video, thanks to deep learning. Now every video instantly gets the right encoding and best quality for its unique content.
If you're using the same bitrates and resolutions for every video, you're doing it wrong.
In 2015 Netflix pioneered per-title encoding, where they:
This approach works extremely well, and results in significantly better video quality at lower bitrates. The challenge is that this process is slow and expensive, adding hours to video encoding and increasing costs by 10x or more.
Mux Instant Per Title Encoding changes this, delivering per-title ABR ladders in seconds, for no extra cost.