Better quality through machine learning.

Instant Per-Title Encoding

No two videos are the same. When you encode every video using the same bitrate and resolution settings, you're wasting bits and hurting quality - typically by about 20%-30%.

With Instant Per-Title Encoding, Mux Video uses machine learning to instantly choose the right resolutions and bitrates for each video (the "adaptive bitrate ladder"). The result: measurably better quality vs. encoding every video to the same static ladder.

Because each video is a snowflake different

Ideal Encoding Ladder: Video “A”Video AVideo A
Ideal Encoding Ladder: Video “B”Video BVideo A
Ideal Encoding Ladder: Video “C”Video CVideo A

Instant and free.

Other approaches to content adaptive encoding, like the one pioneered by Netflix in 2015, are expensive and slow. An hour of content might require 100 encodes or more, taking dozens of hours and costing $100 or more.

Mux Instant Per Title Encoding takes seconds, and comes free for every video ingested into Mux Video, thanks to deep learning. Now every video instantly gets the right encoding and best quality for its unique content.

Apple-recommended static encoding

$2.40
Estimated Cost
5 min
Time
67/100
Quality (VMAF)
Apple-recommended static encoding thumbnail
+ full resolution
Player Window
1080p
Resolution
768x432
Bitrate
1.1 Mbps

Standard per-title encoding

$91.20
Estimated Cost
960 hr
Time
78/100
Quality (VMAF)
Standard per-title encoding thumbnail
+ full resolution
Player Window
1080p
Resolution
1280x544
Bitrate
1.1 Mbps

Mux Instant Per-title Encoding

$2.40
Estimated Cost
12 sec
Time
78/100
Quality (VMAF)
Mux Instant Per-title Encoding thumbnail
+ full resolution
Player Window
1080p
Resolution
1280x720
Bitrate
1.1 Mbps

What is per-title encoding?

If you're using the same bitrates and resolutions for every video, you're doing it wrong.

In 2015 Netflix pioneered per-title encoding, where they:

  1. Encode each video dozens of times at different bitrate and resolution combinations
  2. Compare the encodes with a quality measurement tool (VMAF)
  3. Pick the combinations that provide the best visual quality for different viewer bandwidths

This approach works extremely well, and results in significantly better video quality at lower bitrates. The challenge is that this process is slow and expensive, adding hours to video encoding and increasing costs by 10x or more.

Mux Instant Per Title Encoding changes this, delivering per-title ABR ladders in seconds, for no extra cost.

GET /video

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