There’s one thing that a developer in learning mode needs more than anything else: to stay focused. It’s tough to level up when you’re distracted by ads, notifications, and unrelated content. For this reason, using YouTube to host your technical video content isn’t always a great idea.
Let me be clear: YouTube is amazing for entertainment and discovery, but not so much for study. Sure, it’s free, and who doesn’t love free. But as you know, that comes at its own cost — and it’s your customers and prospects who are paying the price. They’re seeing ads (possibly for competitive services), unrelated video recommendations, and even that ubiquitous YouTube logo, making the next NPR Tiny Desk binge a single click away. And once that happens… good luck getting them back to your site and into learning mode.
Your developer content deserves your viewers’ full attention. Now, there’s less friction than ever to provide it for them with our Powered by Mux program.
How the Powered by Mux program works
The idea is simple: if you or your team creates high-quality technical video content that appears on a developer blog, documentation for a developer-facing product, or a video course targeted towards developers, you’re a great candidate. You fill out an application describing your video content and where it can be accessed.
If you’re accepted into the program, you’ll simply add a “Powered by Mux” badge to your site within or near your video player. From there, we’ll cover your Mux bill up to a set monthly commitment.
This creates a win-win situation. Mux gets additional brand visibility, and you get a customizable video experience along with credits for covering your video delivery and storage costs.
Powered by Mux program benefits
In addition to Mux credits and a distraction-free viewing experience for your customers, you’ll also have access to every Mux feature found in our product. Whether it’s auto-generated captions, a brandable and customizable video player, on-demand thumbnails, or advanced workflows with webhooks, it’s all there at your disposal. Get creative and see what you can dream up.
You’ll also be added to our Powered by Mux partner list where we feature brands who trust Mux with video playback and delivery.
How much free Mux do you get, exactly?
If we could, we’d have you pay $0 for Mux. But since we’re running a real business here, we’re told we need to be responsible business people. As a result, we have to put some cap on the credits.
Our standard offer is $1,000 per month of credits. The vast majority of content creators we expect to be in the range of tens or maybe hundreds of dollars per month. This cap should effectively mean “Mux is free”, and that’s how we want it. If your bill is above that, you’re likely having some wild success in your business – congrats!
To give you an idea, $1,000 in Mux credits would cover nearly 1,000,000 minutes of video delivered. Or 16,667 hours of developers watching your content (every single month!). If you end up going over our standard offer and want to talk about a better arrangement, we’re happy to chat about increasing it for you.
Powered by Mux commitment and compliance
We’re aiming for this program to be simple and without hassle, but there are a few terms you’ll need to comply with:
- The Powered by Mux badge needs to be clearly visible on every page that features a video served by Mux, ideally near the video player or in a highly visible section of the page. It should link back to https://mux.com and contain a utm_source param to identify the referral traffic.
- You can only upload and stream high-quality, human-made, and production-ready developer content that is intended to educate other developers. Quality is determined by the clarity and resolution of the video (1080p or higher) and audio (clear and free of background noise), as well as the educational value of the content. Serving any video content that strays from this objective will disqualify you from the program.
- Acceptance into the program will qualify you for up to $1000 a month in Mux credit. If your monthly usage exceeds the $1000 credit, you will receive an overage invoice for the amount exceeding the credit limit. We will notify you in advance if your usage is approaching this limit.
- Program duration is 12 months. After 12 months, your account will be reevaluated to ensure compliance with the latest program terms. If your content or usage remains aligned with the program’s objectives, you may continue under the new terms.
- We reserve the right to disqualify any participant if they fail to meet the program’s requirements. While we hope to never exercise this, please ensure your content remains within the scope of the program to avoid any issues.
Our hope is that by committing to these requirements, the value that you’ll receive in return will be well worth the effort.
You’re in good company
Developers across the world are already making good use of the Powered by Mux program. Learn why Bruno Simon trusts his Three.js Journey video course streaming with Mux, or see how Enhance uses Mux on their documentation site. You can also save a click and read why Jeroen Reumkens chose Mux for his frontend development courses:
Perhaps you've seen it already, but my videos now proudly show "Powered by @MuxHQ" A banner I added because firstly I am a proud user of their product.And only secondly because they now pay my video bill.
Not sure if you qualify for the Powered by Mux program? Apply anyway. We’re happy to talk through what the right partnerships look like (and what alternatives are available instead).
