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Per-title encoding

Per-title encoding was coined by Netflix in a blog post in 2015 to describe the concept of using different encoding settings for each piece of video content within a catalog. The fundemental assertion is that each piece of content is visually different and as such requires different encoding settings to encode most optimally. Per-title encoding can be used to either increase visual quality without increasing file size, or to reduce a file size for the same visual quality.

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