Published on September 4, 2024 (4 months ago)

What to talk with Mux about at IBC this year

Jon Dahl
By Jon Dahl2 min readEvents

The Mux team will be visiting Amsterdam for IBC again this month. As always, we’ll be showing off Mux Data, the best Quality of Experience analytics platform in the industry. Over the last year, we’ve been hard at work on new features for Mux Data that add up to major (and minor) quality of life improvements, new capabilities, and better performance.

We won’t just be showing Mux Data, however. Mux Video has always been the easiest way for developers to build scalable video into any application, but over the last year, Mux Video has taken big steps toward becoming a media-grade API to video. This year alone, we’ve shipped DRM, SRT, a new machine learning (ML) based per-title encoding system, and more. All the developer power and productivity of Mux Video—now for premium media.

We’ll be exhibiting in Hall 5, stand F88. Come by and talk with us about:

  • Why hundreds of companies, from WBD to TF1 to Spotify, have turned to Mux Data for QoE analytics
  • New features that make Mux Data more insightful, actionable, and powerful
  • How Mux Data scales to tens of millions of concurrent viewers
  • CMCD and the many ways that Mux Data puts you in control of your data
  • How Mux Video uses ML for a novel approach to per-title encoding
  • AI workflows using Mux Video to support everything from dubbing to content moderation
  • Premium video features, like DRM for secure video delivery and SRT ingest for more reliable live ingest
  • Innovative features like instant, free clipping on any stream, Live or VOD
  • Cost management features like automatic cold storage
  • Case studies on how customers have cut costs and improved performance

We’ll also be hosting two happy hours and an ice cream social; be sure to register for the happy hours or to book a meeting with us. More info and registration

On a personal note, this will be my twelfth (!) IBC, which sounds like a lot, until you realize how great Amsterdam is. Come for the video infrastructure. Stay for the picturesque canals, the beautiful architecture, the incredible art, the… food.

So remember: drink plenty of water, get fresh air, take a break to call home, and enjoy Amsterdam.

Written By

Jon Dahl

Co-founder and CEO at Mux. Former founder (Zencoder), ex-software developer, ex-philosophy grad student. Makes better BBQ than code these days.

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