Published on March 27, 2025 (2 days ago)

13 months of video insights: Long-term metrics is now GA

Ashley Cutler
By Ashley Cutler3 min readProduct

At Mux, we know that data is the backbone of delivering world-class video experiences. A few months back, we introduced long-term metrics in private beta, giving customers the flexibility to analyze video performance and trends with 13 months of metrics, right in the Mux Dashboard. After gathering valuable feedback and fine-tuning the experience, we’re excited to announce that long-term metrics is now generally available for Custom Media plans.

LinkLong-term analysis: More options

Mux Data has always supported long-term analysis, but previously, this required exporting data to an external data warehouse. With the launch of long-term metrics, you now have the option to add on 13-month retention for all QoE metrics with select dimensions. This allows you to access more historical data when working with Mux Dashboards or our Data API.

Mux now offers two approaches to long-term analytics:

  1. Data exports: For customers who need raw data access, granular control, or integration with existing data warehouses, our export options provide complete flexibility.
  2. Long-term metrics: For customers who want to perform extended analysis directly through the Mux Data API without additional infrastructure, long-term metrics offers a streamlined solution.

You can use either approach independently or combine them based on your specific needs. Many customers find value in using Long-term Metrics for quick historical analysis while maintaining data exports for more specialized use cases.

LinkWhat’s included in long-term metrics?

Long-term metrics provides all the key metrics and select dimensions necessary for extended analysis.

LinkDevice & player insights

  • Device Type, Name, Category, and Brand
  • Browser & Operating System
  • Player Name & Software

LinkNetwork performance

  • CDN

LinkVideo metadata

  • Video Title, ID, Series & Content Type
  • Mux Playback ID, Asset ID & Live stream ID

LinkStream-level data

  • Video Stream Type & Source Type
  • Sub Property ID

LinkGeographic breakdown

  • Continent & Country

LinkView-level details

  • Exit Before Video Start
  • Views with Ads
  • Video Startup Failures

LinkHow it works

Long-term metrics queries leverage the existing Metrics API. Basic dimensions are available for queries up to 13 months. Advanced dimensions are available for queries up to 100 days.

Basic and advanced dimensions are documented in our Metadata guide as well as in our API.

LinkReady to unlock historical insights?

If you're ready to enhance your analytics with long-term metrics, reach out to your Mux account team to explore upgrade options.

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